During their nothing-but-Metallica weekend, 94.7 The Buzz teased a format change with sweepers like “What’s the Buzzzzzz? Find out Monday morning at 10″.
After sitting through Lex & Terry, they tipped their hat toward the rumors that KTOK was going to take over the 94.7 signal with a Glenn Beck soundbyte. (cringe) After taking a few swipes at the KATT, the first song we hear is AC/DC’s “Back in Black” (ugh), followed by Foo Fighters, The Ramones, Korn, Pantera, Atreyu and Tool.
So obviously, the station is switching from ‘Alternative’ to ‘Active Rock’ in order to take some market share away from the KATT. The fourth quarter of 2007 was very unkind to 94.7 FM (1.4), falling just above La Indomable 105.3 FM (1.3) in the ratings. Meanwhile, KATT (5.7) has been a consistent top five station in the ratings. So from a business sense, it’s a very smart move for KHBZ.
How will this affect Buzz Born & Bred and March Bandness?