Reminiscent of all the good things from mid-century pop, OK Sweetheart‘s well crafted simplicity pulls influence from classics such as Harry Nilsson, The Zombies, and Randy Newman. Formerly creating under the namesake of singer/songwriter Erin Austin, OK Sweetheart’s uniquely pop sound is the result of an eclectic collaboration with members of Midlake, Elizabeth and the Catapult, The Polyphonic Spree, and Via Audio.
With an ear to late 60’s pop, Austin penned a battery of over sixty songs in early 2008. That summer, co-producers Rob Gungor and McKenzie Smith had begun experimenting with sounds and instrumentation, thoughtfully developing arrangements at Midlake’s studio. By October 2008, Austin had arrived in Denton and completed work on her first single “You Let Me Down”, winner of the John Lennon Songwriting Award for Pop as well as a Lennon Award. In January 2009, Smith, Austin, and Gungor opened Retrofit Studios in Denton, Texas.
OK Sweetheart’s debut album was released independently on April 5, 2011 and have been touring consistently since it’s release. Their sophomore record in the works and expected to be released in 2014.